When NBA legend Shaquille O'Neal, now the powerful force behind Reebok, signed LSU basketball phenom Angel Reese to the company,
it signified a big shift in the world of collegiate sports sponsorships.
College athletes, particularly those from LSU, are enjoying popularity and financial success like never before because to the current spike in Name, Image, and Likeness (NIL) sponsorships.
Angel Reese, often known as the "Bayou Barbie," just signed a significant agreement with Reebok.
Shaq, the great basketball player who is now Reebok's VP of basketball, enthusiastically welcomed Reese into the brand's family,
underlining her effect on the game. Reese displayed her supremacy on the court last season,
guiding the Tigers to their first-ever NCAA basketball title and setting an NCAA record with 34 double-doubles.
The extent of Reese's effect on the game, as well as her link to O'Neal (who once referred to Reese as the best athlete in LSU history), is clear.
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