Taylor Swift's concert film, "Taylor Swift: The Eras Tour," opened with an impressive $2.8 million in Thursday previews across 2,700 theaters.
Originally scheduled for a Friday release, Swift surprised fans by moving the launch to Thursday night just before her Los Angeles premiere.
The film, which captures Swift during her hugely popular Eras concert tour, is projected to earn between $100 million and $125 million
during its opening weekend, and its Thursday previews, along with the premiere buzz featuring a surprise appearance by Beyoncé, may boost these figures even further.
The film is being released in 3,850 theaters in North America and an additional 4,150 venues across over 90 countries.
Its international release could contribute $30 million to $50 million, potentially resulting in a worldwide debut ranging from $150 million to $175 million.
Swift's movie has already garnered $100 million in advance ticket sales, making it the highest-grossing concert film in history, surpassing Justin Bieber's "Never Say Never."
What makes this film unique is that it's not distributed by a major studio. Swift chose to collaborate with AMC Theatres, the world's largest theater chain, to release the movie.
dditionally, the film encourages audiences to use their cell phones during the screening, treating it like a live concert by taking photos, videos, and dancing.
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