GUTS by Olivia Rodrigo is now available. The musician has collaborated with American Express and Spotify to host a tailored pop-up experience in New York City to mark the release of her sophomore album.
Super fans traveled to the GUTS Gallery's exclusive opening on September 7 — or, as Rodrigo refers to it, "GUTS Eve" — ahead of its public debut on September 8.
Exclusive merchandise, activations and photo opportunities themed around GUTS, as well as a direct interview with Rodrigo herself, moderated by fashion journalist Eva Chen.
were all available at the event.Fans crushed purple plastic cups under their boots and kicked purple and black balloons as they made their way to the front door of the gallery
giving the entryway the appearance of a post-party reflection.
It was as if we had been teleported to the grassy front lawn of the rager from the "Bad Idea Right?" music video.
The remainder of the gallery was concealed inside the "house," leading visitors through a living room, kitchen, and bedroom decorated in GUTS style.
From today, September 8, to the weekend's end on September 10, you can visit the GUTS Gallery in New York City's Meatpacking District.