Additionally, according to Colorado chancellor Phillip DiStefano, applications from out-of-state students at the University of Colorado have grown by 40%. Sanders' influence has been dubbed "transformational" by DiStefano.
According to TIME, "Coach Prime" and his staff are planning a 30-minute comedy special on his career with the media outlet owned by actor Kevin Hart.
Hope attracts people, according to Sanders. "Man, we're bringing in individuals who simply want."
According to the Apex Marketing Group, Sanders' relocation to Colorado generated over $45 million in earned media revenue for the university. The money from sponsorships has also increased by 42% for the institution.